Source: The wall street Journal
Ethiopians still quaff Ambo's precious resource. But today, it is bottled and sold by a unit of multinational brewer SABMiller PLC, which acquired an aging mineral-water bottling plant once belonging to Emperor Haile Selassie.
AMBO, Ethiopia—The last emperor of Ethiopia used to travel here to drink water that seeped from fissures of volcanic rock. The naturally sparkling liquid was so prized for its restorative powers that locals called it holy water.
Ethiopians still quaff Ambo's precious resource. But today, it is bottled and sold by a unit of multinational brewer SABMiller PLC, which acquired an aging mineral-water bottling plant once belonging to Emperor Haile Selassie.
Since SABMiller took over in 2009, the company has redesigned bottles and overhauled assembly lines once held together by broomsticks and wire. New flavors of Ambo water include pineapple and lemon-lime and are sold to fancy hotels and European cafés.
"You've got to separate the working environment from the opportunity, and don't let one scare you from the other," says Johann Krige, managing director of Ambo Mineral Water. "We feel we can see a way through the minefield." More reading from The wall street Journal.
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