Monday, November 05, 2012

Celebrated Ethiopian footwear brand opens first outlet in Taiwan

(Nov 04, 2012, Taiwan)--Bethlehem Tilahun Alemu is one of Africa’s most celebrated businesswomen. The international media seemingly can’t get enough of this founder of soleRebels, an Ethiopian-based footwear company.

SoleRebels shoes on display in Taiwan.
She has won numerous entrepreneurship awards, posing in pictures with the likes of Richard Branson, and regularly speaks at conferences across the world. For many people, Alemu has become a poster child of Africa’s changing economic fortunes and women entrepreneurship on the continent.

SoleRebels shoes are made by Ethiopian artisans at a factory in the capital Addis Ababa. The company is the world’s first fair trade certified footwear brand. “At our core we at soleRebels are creative artisans who aim to craft the coolest and most comfortable footwear,” says Alemu.

 “In a world of faceless production-line assembled … shoes, soleRebels proudly stands apart and offers a much desired alternative. Our business model centres on eco-sensibility and community empowerment; product design and development involve a great deal of effort to achieve fashionable and appealing quality products that use local materials.”  Read more from How we made it in Africa

Related topics:
Bethlehem Tilahun Alemu meets Lego's Jorgen Vig ...
Bethlehem Tilahun Alemu wins Most Valuable Entrepreneur award at 2011 Global Entrepreneurship Week
Ethiopian shoemaker takes great strides

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