(Nov 04, 2012, Taiwan)--Bethlehem Tilahun Alemu is one of Africa’s most celebrated
businesswomen. The international media seemingly can’t get enough of
this founder of soleRebels, an Ethiopian-based footwear company.
She has
won numerous entrepreneurship awards, posing in pictures with the likes
of Richard Branson, and regularly speaks at conferences across the
world. For many people, Alemu has become a poster child of Africa’s
changing economic fortunes and women entrepreneurship on the continent.
SoleRebels shoes are made by Ethiopian artisans at a factory in the capital Addis Ababa. The company is the world’s first fair trade certified footwear brand. “At our core we at soleRebels are creative artisans who aim to craft the coolest and most comfortable footwear,” says Alemu.
“In a world of faceless production-line assembled … shoes, soleRebels proudly stands apart and offers a much desired alternative. Our business model centres on eco-sensibility and community empowerment; product design and development involve a great deal of effort to achieve fashionable and appealing quality products that use local materials.” Read more from How we made it in Africa.»
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Bethlehem Tilahun Alemu meets Lego's Jorgen Vig ...
Bethlehem Tilahun Alemu wins Most Valuable Entrepreneur award at 2011 Global Entrepreneurship Week
Ethiopian shoemaker takes great strides
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| SoleRebels shoes on display in Taiwan. |
SoleRebels shoes are made by Ethiopian artisans at a factory in the capital Addis Ababa. The company is the world’s first fair trade certified footwear brand. “At our core we at soleRebels are creative artisans who aim to craft the coolest and most comfortable footwear,” says Alemu.
“In a world of faceless production-line assembled … shoes, soleRebels proudly stands apart and offers a much desired alternative. Our business model centres on eco-sensibility and community empowerment; product design and development involve a great deal of effort to achieve fashionable and appealing quality products that use local materials.” Read more from How we made it in Africa.»
Related topics:
Bethlehem Tilahun Alemu meets Lego's Jorgen Vig ...
Bethlehem Tilahun Alemu wins Most Valuable Entrepreneur award at 2011 Global Entrepreneurship Week
Ethiopian shoemaker takes great strides
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