Monday, July 29, 2013

Twitter mystery: The strange case of Lockerz and the Ethiopian supermodel

(July 29, 2013, (GeekWire))--Lockerz, the heavily-funded Seattle social commerce startup backed by Kleiner Perkins Caufield & Byers, DAG Ventures and others, is going through a transition with executives departing; products changing and assets being sold off.

And now something funky is going on with the company’s Twitter account, which up until a few days ago boasted more than 600,000 followers on @Lockerz.

Earlier today, Rival IQ founder John Clark, who assists GeekWire with our monthly recap of the GeekWire 200 list, noticed that Lockerz’ account had dropped to near zero. Even more bizarre, the profile photo had been switched to a woman, which we later identified as Ethiopian supermodel Liya Kebede.

What the heck is going on here?
As it turns out, Lockerz switched its Twitter account over to AdorStyle a few days ago, part of new and secretive product push by the company. As part of that effort, the more than 600,000 Twitter users who were following @Lockerz were transferred to the new Twitter handle @AdorStyle. Read more from GeekWire »

No comments:

Post a Comment