(Radio Netherlands, May 10, 2011)--Beer is quickly becoming one of Ethiopia’s favourite drinks, with consumption rates expected to increase by 15 per cent annually over the next five years.
Luc van Kamenade reports from Addis Ababa on Africa’s newest nation of beer drinkers. The English Premier League will soon be drawing to a close.
A crowd of two hundred Manchester United and Chelsea supporters has gathered at the Beemnet bar in the Ethiopian capital, Addis Ababa. They chant and cheer and order beer… lots of beer.
Waiter, Kedir Leshade, weaves his way through narrow holes in the crowd. He carries up to ten mugs of beer, locally known as ‘jumbos’, which he dexterously delivers to hysterical groups of football fans, whilst collecting empty tankards and catching a glimpse of the game himself.
“It is a madhouse,” Kedir says, while waiting for the bartender to refill the empty mugs he just collected. “And not just on game nights, I run my ass off every weekend.”
Increased purchasing power
The Beemnet bar is one of those places in Addis Ababa which attracts Ethiopians of all ages. Increasingly locals are going here for breakfast, lunch, dinner and drinks - a sign of the country’s increasing purchasing power.
On Friday and Saturday nights, the terrace and bar is packed with people drinking beer and trying out their new dance moves before heading to a club after midnight.
Beer is becoming increasingly popular among the growing Ethiopian middle class. In fact beer consumption in Ethiopia - Africa’s second-most populous country, is expected to grow by about 15 percent every year for the next five years.
According to a report carried out last year by Access Capital, an Addis Ababa-based research group, this growth in consumption is very much in line with Ethiopian population levels and economic growth rates.Read more from rnw
Luc van Kamenade reports from Addis Ababa on Africa’s newest nation of beer drinkers. The English Premier League will soon be drawing to a close.
A crowd of two hundred Manchester United and Chelsea supporters has gathered at the Beemnet bar in the Ethiopian capital, Addis Ababa. They chant and cheer and order beer… lots of beer.
Waiter, Kedir Leshade, weaves his way through narrow holes in the crowd. He carries up to ten mugs of beer, locally known as ‘jumbos’, which he dexterously delivers to hysterical groups of football fans, whilst collecting empty tankards and catching a glimpse of the game himself.
“It is a madhouse,” Kedir says, while waiting for the bartender to refill the empty mugs he just collected. “And not just on game nights, I run my ass off every weekend.”
Increased purchasing power
The Beemnet bar is one of those places in Addis Ababa which attracts Ethiopians of all ages. Increasingly locals are going here for breakfast, lunch, dinner and drinks - a sign of the country’s increasing purchasing power.
On Friday and Saturday nights, the terrace and bar is packed with people drinking beer and trying out their new dance moves before heading to a club after midnight.
Beer is becoming increasingly popular among the growing Ethiopian middle class. In fact beer consumption in Ethiopia - Africa’s second-most populous country, is expected to grow by about 15 percent every year for the next five years.
According to a report carried out last year by Access Capital, an Addis Ababa-based research group, this growth in consumption is very much in line with Ethiopian population levels and economic growth rates.Read more from rnw
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